Why Online Marketing?

The internet is the great equalizer!  The online landscape is rapidly becoming anybody’s game, and that is great news for everyone.  You don’t have to have a big name to have an awesome website and a rock star social network.  All you need is the knowledge of what works, and the team at KR Social Media Consulting makes it our business to know what works!  There are countless reasons that you need to have an online presence today.  Here are some of those reasons:

  1. 78% of Internet users conduct product research online.
  2. 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
  3. 57% of businesses have acquired a customer through their company blog.
  4. 67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook.
  5. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
  6. Companies that blog get 55% more web traffic.

Now that we have your attention, here are some more facts.  We believe that everyone deserves to put their best foot forward.  We want to help you do just that with our full online marketing services including web design, graphic design, content creation, social media management, search engine optimization, and online reach analysis.  Let us help you get connected right! 

Social Media Madness!

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Are you new to the world of social media? Well you have come to the right place. We, here at KR Social Media Consulting, can't say that we know everything there is to know about the inner workings of ever social networking site in the world, but we do know what we have to know about the social networks that can help you! Now, just sit back, relax and stop being afraid of what is possibly the biggest news to come across your desk (big or small) in a while.
Get Connect Right!
You recognize the icons and logos above, right? If not, that is OK. Getting set up on any of the above sites is easy! But if you don't know how to get set up, we are here to help (tutorials to follow shortly). Before you get set up though, you need to really understand the importance of social media marketing done right. Just having a profile on Facebook or Twitter is not going to go much of anything for you. Having a Facebook or Twitter profile as the bases of your online (two sided) communication community, will do a lot for you and your business! When you set up a Facebook Fan Page, for instance, it is best used to interact with existing and potential customers online, post promotions and contests, and provide another avenue for excellent customer service. In order for social media to work for you, you have to work your social media. Some simple ways to do that are:
1. Update your page! It seems simple, but there are countless small business pages that sit, dusty, online waiting for the latest news!
2. Reply to comments that people post on your page. While you are there updating, you may notice a question or comment that needs (they all do!) to be addressed. Do it!
3. Manage your wall. Sometimes people post spam or unrelated links on your page, just because they can. Don't be afraid to delete them to tide the page. Your followers (read existing and potential customers) will be happy that there is nothing distracting them from what they really came for, YOU!
4. Spread the word. By this time you are probably excited about the community you will be building just by following these steps. So, go and tell some people! Don't be shy!
  
Contact us for more information on how we can help you use social media to your advantage.
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